About Us

The Board of Directors

Liron Petrushka – Chairman

Mr. Petrushka has more than 20 years of senior management experience with high technology companies. As a serial entrepreneur, Mr. Petrushka has vast experience in mergers and acquisitions, fund raising, corporate control and strategic partnership. Mr. Petrushka currently focuses on private sector. He also serves as an advisor to certain rapid growth technology companies.

Mr. Petrushka was the founder and CEO of Commercebid.com, an e-Commerce strategic sourcing company. Commercebid.com was acquired by Commerce One. At Commerce One, Mr. Petrushka was a Vice President and General Manager helping division to grow to over 200 people w/ operations in 14 countries. Revenues for the Auction Services grew to over $ 75MM.

Prior to starting Commercebid.com, Mr. Petrushka owned and managed several successful technology ventures, included being the founder and CEO of U.S. Group, a Human Resources Management System enterprise software solution that was acquired by Ultimate Software, Inc.

Bobby Lent

Bobby Lent is the Managing Partner of Hillsven LLC. The firm, started in 2001, invests and plays an active role in innovative high tech firms primarily in Israel and the U.S.A. Mr. Lent is the Chairman of Verix, Inc., an early stage enterprise company focused on Advanced Automated Analytics, which is based in Mountain View and has core R&D located near Herzilyya, Israel. Mr. Lent serves on the board of BleacherReport.com, an early stage Web 2.0 company that offers the first Open Source Sports Network, which is headquartered in San Francisco.

From 2002 until 2007, Mr. Lent was the Chairman of Traiana, Inc., an enterprise software company focused on Trading Relationship Management, which is based in New York and has core R&D located in Ramat Gan, Israel. In November, 2007, Traiana was acquired by ICAP (IAP.L) and continues to operate as a wholly owned subsidiary. In early 1995, Mr. Lent was the co-founder of Ariba (NASDAQ: ARBA), an enterprise software company, which is the leader in Enterprise Spend Management.

1995 to 2000, Mr. Lent led Ariba's marketing, business development and corporate development activities, including mergers and acquisitions. Prior to that, Mr. Lent was Vice President of Marketing for Inmac, an international supplier of networking and computing equipment to Fortune 1000 enterprises. Prior to that, he held senior product-marketing positions at Quantum, Plus Development and Softbridge Microsystems. Mr. Lent received his undergraduate education at U.C. Berkeley and his M.B.A. from Harvard Business School.

Guy Goldstein – Co-Founder and CEO

Guy brings over 16 years of experience in all aspects of technology, product development, management and strategy. Prior to Pageonce, Guy served in an executive position of Corporate Development at HP software, responsible for mergers, acquisitions and strategy. Before that, Guy spent 9 years in various R&D executive roles at Mercury Interactive. Guy holds a bachelor's degree in Business and computer science, cum laude, from the Tel-Aviv University. Guy served in the Israeli Air Force as a major and fighter pilot.

Ahikam Kaufman – Co-Founder and Chief Operating Officer

Ahikam brings over 16 years of experience in corporate finance and business operations, including sales operations, business analysis, M&A, financial reporting and financial systems. Prior to Pageonce, Ahikam served in an executive role in the sales operations organization in HP software. Before that, Ahikam spent 6 years in various leadership positions in the Finance organization at Mercury Interactive. Prior to that, Ahikam served as the CFO of Conduct Software, a venture-backed start-up acquired by Mercury in 1999. Ahikam holds a bachelor degree in Economics and an LL.M. in Law from the Bar-Ilan University, Ahikam is also a certified public accountant.